Blog Archives
Saturday, July 30th, 2011 | Advertising |
***** Beginning of article *****
Think for a moment some day and consider the kind of advertising
you see in your post box, on the TV, on your computer, on the
radio, etc. Then ask yourself this question, "Would I buy this
or not?" If you say "No," then ask yourself why. If you say
"Yes," then ask yourself why.
Consider what is it that makes this advert attractive or what is
it that this person's offer is deemed to be unattractive. By
carrying out this exercise regularly you will be ...
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Thursday, July 28th, 2011 | Internet |
Why
Do I Need a Life Insurance Exam?
A life insurance exam is standard practice
- many life insurance carriers require that applicants take medical exams to
determine the rate you are charged for your term and whole life insurance
policies. Although you may want to avoid an exam or feel it is unnecessary, you
will generally get a better rate if you submit yourself to a life insurance
exam by a paramedical professional. These medical professionals are paid by
life insurance ...
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Saturday, July 23rd, 2011 | Advertising |
1. You don't make people feel safe when they order. Remind
people that they are ordering through a secure server. Tell them
you won't sell their e-mail address and all their information
will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists
features instead of benefits. The headline does not attract at
your target audience. You don't list any testimonials or
guarantees included in your ad.
3. You don't remind people to come back and visit. People
usually don't ...
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Saturday, July 16th, 2011 | Advertising |
Copyright © Bill Vannot - All Rights Reserved
http://www.successful-marketing.com
====================
Frequent reminders are very important! We make our initial pitch
and then we have to go back a few times to get someone to make a
solid decision. We must re-state our benefits quite a few times,
reminding people politely, just what's in it for them, if they
say yes to us.
You could say we're in the reminder business. We always need a
reason to go back just one more time. We need a brand new ...
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Saturday, July 9th, 2011 | Advertising |
"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #7 'People don't like advertising' By Jimmy Vee &
Travis Miller
Most people believe that people don't like advertising. People
don't like Crisco either. But when it's combined with other
ingredients and baked into a fluffy pie crust they love the end
result. Some pies are so good that people beg for more and are
willing to pay to get them. The same is true with smart
advertising. Sound too good to be true? Keep reading.
You ...
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Saturday, July 2nd, 2011 | Advertising |
Copyright © Bill Vannot - All Rights Reserved
http://www.successful-marketing.com
====================
People need a nudge..... a Reminder....or reminders, with an
"s". Most people need to be reminded more often than they need
to be informed.
In sales, especially advertising, we make our sales pitch, back
and forth, to get a decision. We have to repeat our benefits
everyday. Our job is to remind people about our offers, in a
polite and effective manner. We practice and we become ...
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